Burger King Retires "The King"

Burger King Corp. announced on Friday that it is retiring "The King" mascot, a man dressed in royal attire with an over sized plastic head and a permanent creepy smile who in recent years has been shown in ads popping up next to people in bed and giving them breakfast sandwiches.

The move is an effort by a struggling fast food chain to boost its slumping sales pointing its marketing on the freshness of its food rather than the humor of its ads.  It's rolling out a new campaign on Saturday showing off the freshness of its ingredients and new products like its California Whopper, which has guacamole. Burger King spokesman BJ Monzon said Friday, "We won't be seeing The King for a while."  Stating that he's not banished from the kingdom for ever, he may come back in a different form.  Although the company still plans on giving kids paper crowns in its stores.